DESIGN
Develop a compelling solution to a complex challenge
COMPETE
Prove your skills at a two-day design hackathon
WIN
Cash prizes and the opportunity to interview at Goodyear
The Goodyear Innovation Challenge is a business design and innovation competition sponsored by Goodyear in collaboration with the Weatherhead School of Management at Case Western Reserve University in Cleveland, Ohio. Master's degree students from across the United States are invited to unleash their creativity while addressing real-world business challenges. The top five teams will compete for prize money in a hackathon at the state-of-the-art maker facility called think[box], and an opportunity to work alongside team members from the Goodyear Innovation Labs.
Develop a compelling solution to a complex challenge
Prove your skills at a two-day design hackathon
Cash prizes and the opportunity to interview at Goodyear
Current students over the age of 18 who are pursuing a master’s degree in any discipline in the United States. Multiple teams from the same university may participate. Undergraduates with significant experience in lean startup, human centered design, data science, or graphic design will be considered.
STEP ONE: TEAM INFO
Submit names and contact info of 4-5 team members. Multidisciplinary teams are strongly encouraged!
STEP TWO: DOWNLOAD BRIEF and craft proposal according problem description and instructions.
STEP THREE: SUBMIT PROPOSAL
Submit one proposal per team via email to designchallenge@case.edu. Only one proposal per team!
STEP FOUR: HACKATHON
Top five teams will travel to Cleveland for two-day hackathon at think[box], working alongside students from other schools and Goodyear Innovation Lab associates for a $5000, $3000, or $2000 cash prize.
This year's brief asks students to consider the question, "Where can Goodyear play beyond the tire in order to meet the evolving demands of the modern consumer?" Students will be asked to propose a new take on the role of a large multinational tire company in the changing mobility ecosystem.
Download the 2018 Challenge BriefE-mail your proposal in PDF format to designchallenge@case.edu between October 1-12.
November 8th-9th, 2018
Five select teams are invited to a 2-day design hackathon at Case Western Reserve University’s Larry Sears and Sally Zlotnick Sears think[box], a 7-story, 50,000 square foot makerspace where teams will have access to 3D printers, laser cutters, routers, saws, and more.
You will be given the opportunity to bring your proposal to life through the process of validating user needs, coming up with concepts, prototyping the best one, and developing “back of the envelope” business model calculations. The process will be guided along by experienced mentors from Goodyear’s Innovation Lab and other local business innovation experts.
A jury consisting of Design and Innovation Leaders from Weatherhead, Goodyear and other corporations will select the 1st, 2nd and 3rd place winners who will win $5000, $3000, and $2000 respectively.
There will also be opportunities to explore internships and full-time positions at Goodyear’s New Ventures team and Innovation Labs.
Welcome lunch | Noon – 1 p.m. |
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Tour of Sears think[box] | 1 – 1:30 p.m. |
Hackathon begins | 1:30 – 9 p.m. |
Breakfast (optional) | 8 – 9 a.m. |
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Hackathon (boxed lunches) | 9 a.m. – 2 p.m. |
Presentation and prize ceremony | 2 – 4 p.m. |
Reception | 4 – 5 p.m. |
What will they win, Bob?
First Place | $5,000 |
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Second Place | $3,000 |
Third Place | $2,000 |
Students use think[box] equipment to prototype their concepts, empathize with real users, and formulate their pitch of their final concept.
You've got questions, we've got answers
Be sure to familiarize yourself with the resources below as you work on your proposal and prepare for the hackathon. They will help you get outside the box towards the creative problem-solving mode, combining business thinking with design thinking and lean startup mentalities.