DESIGN
Develop a compelling solution to a complex challenge
COMPETE
Prove your skills at a 4-day design hackathon
WIN
Cash prizes and the opportunity to interview at Goodyear
The Goodyear Innovation Challenge is a business design and innovation competition sponsored by Goodyear in collaboration with Case Western Reserve University in Cleveland, Ohio. Master's degree students and ambitious undergraduate students with a zeal for intrapreneurship, design, and business innovation from across the United States are invited to unleash their creativity while addressing real-world business challenges. The top five teams will compete for prize money in a virtual hackathon culminating in a competition where they will pitch ideas to Goodyear executives.
Develop a compelling solution to a complex challenge
Prove your skills at a 4-day design hackathon
Cash prizes and the opportunity to interview at Goodyear
Current students over the age of 18 who are pursuing a master's degree in any discipline in the United States. Multiple teams from the same university may participate. Undergraduates with significant experience in lean startup, human centered design, data science, or graphic design will be considered.
STEP ONE: TEAM INFO
Submit names and contact info of 4-5 team members. Multidisciplinary teams are strongly encouraged!
STEP TWO: DOWNLOAD BRIEF and craft proposal according problem description and instructions.
STEP THREE: SUBMIT PROPOSAL
Submit one proposal per team via email to designchallenge@case.edu. Only one proposal per team!
STEP FOUR: HACKATHON
Top five teams will be invited to a 4-day virtual hackathon, working with Goodyear Innovation Lab associates for a $5000, $2500, or $1000 cash prize.
E-mail your proposal in PDF format to designchallenge@case.edu by February 1.
February 22 - March 3, 2021
Four short virtual sessions will take place over one week for the top 5 teams. During these sessions participants will interact with Goodyear's Innovation team for framing and feedback as they develop prototypes, business models, and prepare their pitches. This follows the 1.5-day structure of the past four years, but breaks it up to allow for more time for students to work on their concepts.
A jury consisting of Design and Innovation Leaders from Goodyear will select the 1st, 2nd and 3rd place winners who will win $5000, $2500, and $1000 respectively.
There will also be opportunities to explore internships and full-time positions at Goodyear’s New Ventures team and Innovation Labs. Interested participants can apply now at this link: Goodyear New Ventures Intern Summer 2021
Welcome and Introductions | 11 a.m. - noon |
---|---|
Initial feedback sessions | noon - 1 p.m. |
Intro to prototyping for user need validation | 1 p.m. - 2 p.m. |
Virtual prototyping and testing session | 11 a.m. - noon |
---|---|
Business Model Innovation session | noon - 1 p.m. |
Feedback and Q+A time with Goodyear Mentors | 1 p.m. - 2 p.m. |
Business model feedback time | 11 a.m. - noon |
---|---|
Pitch practice with Goodyear Mentors | 12:30 p.m. - 2 p.m. |
Mentors check ins | 11 a.m. - 2 p.m. |
---|
Presentations to Goodyear Innovation Leaders | 11 a.m. - 12:30 p.m. |
---|---|
Break | 12:30 p.m. - 1 p.m. |
Awards | 1 p.m. - 2 p.m. |
What will they win, Bob?
First Place | $5,000 |
---|---|
Second Place | $2,500 |
Third Place | $1,000 |
Participants, mentors and judges from the 2016, 2017, 2018 and 2019 Innovation Challenge
Students use think[box] equipment to prototype their concepts, empathize with real users, and formulate their pitch of their final concept.
You've got questions, we've got answers
Be sure to familiarize yourself with the resources below as you work on your proposal and prepare for the hackathon. They will help you get outside the box towards the creative problem-solving mode, combining business thinking with design thinking and lean startup mentalities.